How Does Trademark Registration Protect Your Business Identity And Brand
A trade mark is a source identifier that allows the public to identify a product or service. The functioning of a trademark is a concept that many of us use on a daily basis without realising it is used to identify a product or service. For example, Trademark Law applies when a customer simply selects a product from a supermarket among many others. It serves to identify the public while also allowing brand owners to reap the rewards of their hard work, time, and effort involved in the creation of the product or service. A product without a name is lost and difficult to find in the marketplace. As a result, each product and service has been assigned a distinctive name known as a trademark. Why is trademark registration necessary? In India, the Trade Marks Act of 1999 manages trademark registration . The registration of a trademark is not required in India. It is optional under the Act. However, there are numerous advantages to filing a trademark in India. A trademark must be re...